When AI Disappoints (And When It Delivers): A Real-World Case Study
Jun 05, 2025
The Right Way to Use AI for Business Systems (Real Example)
I recently watched an hour-long video about running retargeting branding ads. Great content. Detailed strategy. Exactly what I needed.
Usually, extracting actionable steps from this type of content takes hours of work.
So I had an idea: Let’s see if AI will just give me a complete MagicBoard from the transcript!
The AI Magic That Wasn’t
With great hope (perhaps misplaced!), I uploaded the transcript to ChatGPT.
My request: “Give me both the process steps and the expected results from this workshop.”
I really wanted it to just spit out the complete system, organised and ready to implement.
The disappointment?
The AI couldn’t do that.
It gave me a nice summary. But not a workable system.
I even specified: “Just give me the results that the training produced.”
It sort of could do that. And the steps to create those results. Again, sort of but not that usable.
When AI Actually Delivered
But here’s when it did deliver…
I stopped asking for magic and started using the AI properly.
- First, I extracted a rough draft for a MagicBoard myself:
- Three Facebook campaigns
- Copy for the posts
- Images for the posts
Then—here’s where it got cool.
Instead of having to rewatch and take detailed notes, or rewatch and pause to capture each step, I dropped into the AI and asked specific clarifying questions:
- “How should I set up the first audience?”
- “How should I write the copy for the education posts?”
- “What are the success metrics for this type of campaign?”
The Game-Changing Difference
That’s when AI became incredibly useful.
Specific questions got specific answers.
I got the details I needed and dropped them into the MagicBoard.
The Real Lesson About AI
AI is not all singing, all dancing… yet.
But as a powerful aide to getting valuable work done (especially when there’s a LOT of content)?
So good.
The key insight: Don’t ask AI to do everything. Ask it to help you do specific things better.
Documenting the Process
I documented what happened in a video so you can see exactly how it went: Video Link
Making AI Work in Your Business
If you find this approach useful, you might want to try MagicBoards for organising your workflows.
What you get:
- $1 trial for 30 days
- Three valuable workshops included (yours to keep)
- The complete method for building systems that get work completed (with and without AI)
Try MagicBoards today: www.magicboards.io
P.S. AI isn’t magic. But used right, it’s incredibly powerful.