System I/O Blog

Stuck in the $1-3M Revenue Swamp? There's a Better Way Out... hormozi scaling systems Apr 28, 2025

Alex Hormozi calls it "The Swamp" - that $1-3M revenue range where businesses get stuck.

You know the spot:

• Revenue looks good ($1-3M)

• Profits are decent (around 20%)

• But scaling further seems impossible

Here's why:

Getting to $1-3M didn't require much structure. You could run on hustle,...